E-Commerce Biz
About Course
Running an e-commerce business can be a great project for middle/high school students.
It will provide a comprehensive learning experience for students while they run their e-commerce business.
Here are some topics that could be covered:
Business Planning: Teach students how to create a business plan, including market research, pricing strategies, and financial projections.
Marketing and Advertising: Cover topics like social media marketing, search engine optimization (SEO), and digital advertising to help students promote their business.
Customer Service: Teach the importance of customer service and how to handle inquiries, complaints, and feedback effectively.
Inventory Management: Discuss inventory management techniques to ensure students can keep track of their plant stock and fulfill orders efficiently.
Shipping and Logistics: Explain the logistics of shipping products, including packaging, shipping carriers, and tracking orders.
Financial Literacy: Educate students about financial concepts like revenue, expenses, profit margins, and budgeting.
Environmental Science: Incorporate lessons on plant biology, ecology, and environmental sustainability to enhance their understanding of the plants they are selling.
Entrepreneurship Skills: Develop skills like decision-making, problem-solving, creativity, and resilience, which are essential for entrepreneurship.
Ethics and Social Responsibility: Discuss ethical considerations in business, such as sustainable sourcing practices and community engagement.
Course Details
| Serial Number | Calendar Day | Activity | Objectives | Frequency | Effort Needed | Roles | Tasks/Subtasks | Details Learned |
| 1 | Day 1 | Introduction to the Project | – Ice-breaking and team building – Understand project objectives and ecommerce model |
One-time | Full day | Project Guide (Adult) | – Welcome and ice-breaking activities – Project overview and objectives |
– Basics of project management – Introduction to ecommerce concepts |
| 2 | Day 2 | Agile/Scrum Training | – Learn agile/Scrum framework and Jira basics | One-time | Full day | Project Guide (Adult) | – Explanation of agile/Scrum principles and Jira basics | – Understanding of agile/Scrum framework |
| 3 | Day 3 | Ideation and Planning | – Brainstorm ideas for ecommerce business – Select product idea and plan tasks for the week |
One-time | Full day | All Team Members | – Brainstorming session for ecommerce ideas – Selection of product idea (e.g., selling plants with vases) – Task breakdown and assignment using Jira |
– Idea generation and selection – Task planning and delegation |
| 4 | Day 4 | Prototype Development | – Create a prototype of the product | One-time | Full day | Core Team | – Purchase small batch of products for prototyping – Create product prototype and packaging |
– Product prototyping |
| 5 | Day 5 | Business Plan Development | – Draft a simple business plan | One-time | Full day | Business Plan Development Team | – Introduction to business plan components (e.g., executive summary, market analysis) – Drafting a simple business plan |
– Business planning |
| 6 | Day 6 | Marketing Strategy Development | – Develop marketing strategies and begin drafting a marketing plan | One-time | Full day | Marketing Team | – Developing marketing strategies and initial marketing plan | – Marketing plan formulation |
| 7 | Day 7 | Promotion Planning | – Plan promotional activities and budget | One-time | Full day | Marketing Team | – Planning promotional activities and budget allocation | – Promotion planning and budgeting |
| 8 | Day 8 | Creative Design | – Design promotional materials (ads, posters, etc.) | One-time | Full day | Creative Team | – Designing promotional materials (ads, posters, etc.) | – Promotional material design |
| 9 | Weekly | Inventory Management | – Manage inventory levels to ensure products are available for sale | Weekly | Ongoing | Accounting Team | – Check inventory levels – Place orders for replenishment as needed – Receive and update inventory |
– Inventory management techniques – Supply chain management |
| 10 | Weekly | Website Development | – Set up online store in the school’s WooCommerce marketplace using Odoo – Develop content for the store using Odoo |
Weekly | Ongoing | eCommerce Team | – Update product listings and descriptions – Monitor website performance (e.g., loading speed, user experience) – Implement website updates and security patches |
– Store setup in an online marketplace – Content creation for ecommerce |
| 11 | Monthly | Accounting System Setup | – Set up accounting system using Odoo | Monthly | Ongoing | Accounting Team | – Review financial statements (e.g., income statement, balance sheet) – Monitor cash flow – Budgeting and forecasting |
– Accounting system setup and usage |
| 12 | Monthly | Marketing Campaign Execution | – Execute marketing campaigns (e.g., digital ads, posters) using Odoo | Monthly | Ongoing | Marketing Team | – Plan and execute marketing campaigns (e.g., email marketing, social media) – Monitor and analyze marketing performance |
– Marketing strategy refinement – Campaign performance analysis |
| 13 | Daily | Sales and Order Processing | – Process sales orders and ensure timely delivery | Daily | Ongoing | Sales Team | – Receive and process orders – Prepare orders for shipment – Coordinate with shipping partners |
– Order processing and fulfillment |
| 14 | Daily | Customer Service | – Provide customer service and support | Daily | Ongoing | Customer Service Team | – Respond to customer inquiries and resolve issues – Provide product information and support |
– Customer service best practices – Communication skills |